Using Upwork's Skills and Expertise Filters
Step-by-Step Guide to Using Upwork's Skills and Expertise Filters to Identify Real Estate Clients
One of the most effective ways to find high-quality real estate clients on Upwork is by leveraging skills and expertise filters. These filters allow you to pinpoint clients who need specific real estate-related services, saving time and increasing your chances of landing contracts.
This guide will walk you through how to strategically use these filters to find the best clients for your real estate business.
Step 1: Understanding Upwork's Skills & Expertise Filters
Upwork allows both freelancers and clients to tag their job postings with relevant skills and expertise. This makes it easy to filter projects based on specific real estate-related services.
1.1. What Are Upwork's Skills & Expertise Filters?
🔹 Skills Filter: Shows jobs related to a specific skill (e.g., "Real Estate Cold Calling") 🔹 Expertise Level: Allows you to filter jobs based on beginner, intermediate, or expert-level clients 🔹 Industry-Specific Filters: Helps narrow down searches to real estate-related clients
✅ Why Use These Filters?
Saves time by avoiding unrelated job postings
Helps you find clients actively searching for your services
Increases your chances of getting hired since you're targeting relevant job posts
📌 Example: You specialize in real estate virtual assistance. Instead of manually searching through hundreds of listings, you filter results to only show jobs tagged with “Real Estate Virtual Assistant” or “Real Estate Admin Support.”
Step 2: Selecting the Right Real Estate-Related Skills
Now that you understand how filters work, the next step is to choose the most relevant real estate skills for your agency.
2.1. Common Real Estate Skills on Upwork
Below are some high-demand real estate skills you should target:
Skill Category
Popular Real Estate-Related Skills
🏡 Real Estate Sales & Lead Generation
Cold Calling, Real Estate Lead Generation, Inside Sales Agent (ISA), Real Estate Telemarketing
📞 Virtual Assistance & Admin
Real Estate Virtual Assistant, Property Management Support, CRM Management (Podio, Salesforce, Zoho)
🏢 Property Management & Investment
Property Listing, Airbnb Property Management, Real Estate Market Analysis, Zillow & MLS Listing
📊 Real Estate Marketing
Facebook Ads for Real Estate, Google Ads for Real Estate, Social Media Management, Email Marketing
✍️ Real Estate Copywriting & Content
Real Estate Blog Writing, Property Listing Descriptions, SEO for Real Estate Websites
📌 Example: If your agency offers cold calling services, you should filter for job postings that mention "Real Estate Cold Calling" or "Inside Sales Agent (ISA)" instead of just searching for general lead generation jobs.
Step 3: Applying Skills & Expertise Filters to Find the Right Clients
Now that you know which skills to target, it's time to apply them using Upwork’s search filters.
3.1. How to Apply Filters on Upwork (Step-by-Step)
🔍 Step 1: Go to Upwork’s Job Search Page
Click on the Find Work tab
Select “Jobs” from the drop-down menu
🎯 Step 2: Use the “Skills” Filter
In the search bar, type real estate and select relevant skills from the dropdown
Examples: "Real Estate Cold Calling," "Property Management," "Real Estate Marketing"
📂 Step 3: Apply the “Expertise Level” Filter
Choose between Entry Level, Intermediate, and Expert based on your service pricing
If you're targeting high-paying clients, select "Expert"
🌎 Step 4: Select the Industry Filter (If Available)
Some job postings allow industry-specific filtering (e.g., "Real Estate & Property Management")
📌 Example: You are a real estate lead generation specialist. Instead of searching for general lead generation jobs, you apply the following filters: ✅ Skills: Real Estate Cold Calling, Real Estate Lead Generation ✅ Expertise Level: Intermediate & Expert ✅ Industry: Real Estate
This ensures that your job feed only shows high-quality real estate clients actively searching for lead generation services.
Step 4: Analyzing Job Posts to Identify the Best Clients
Once you've applied the filters, you will get a list of job postings. But not all job posts are worth applying to—you need to analyze them first.
4.1. How to Identify High-Quality Clients on Upwork
✅ Clear Job Description – Look for well-written job posts with detailed requirements ✅ Verified Payment Method – Avoid clients who haven’t verified their payment ✅ Past Freelancer Reviews – Check if they have a history of hiring and paying freelancers ✅ Budget & Hourly Rate – See if the budget aligns with your pricing ✅ Long-Term Potential – Prioritize clients looking for ongoing work instead of one-time gigs
📌 Example: You find two job postings for real estate cold calling:
1️⃣ Client A – Needs a cold caller for a short-term project ($100 budget, no past hires, no verified payment) 2️⃣ Client B – Needs a cold caller for a long-term real estate lead generation campaign ($1,500 per month, 5-star reviews, verified payment)
🚀 Opportunity: You should focus on Client B because they are a serious, high-paying client.
Step 5: Sending a Winning Proposal to Secure the Client
Now that you’ve found a great client, the next step is to send a strong proposal that makes you stand out.
5.1. Key Elements of a High-Converting Proposal
✅ Personalized Greeting – Address them by name if possible ✅ Mention Their Job Post – Show that you've read their requirements ✅ Explain Your Unique Value – Highlight why you're the best fit ✅ Provide Proof of Success – Share past results, case studies, or client testimonials ✅ Include a Clear Call-to-Action – Invite them to a discovery call
📌 Example Proposal (Real Estate Cold Calling Job) Subject: Helping You Close More Seller Leads 🚀
Hi [Client’s Name],
I came across your job post looking for a real estate cold caller, and I’d love to help you generate high-quality motivated seller leads.
I have 3+ years of experience in real estate cold calling, working with investors and realtors to increase lead conversions by 30%. Here’s what I offer:
✔ Live call recordings so you can review our approach ✔ Pre-qualification process to ensure only serious sellers get through ✔ CRM integration so you can track every lead in real-time
Would you be open to a quick call this week to see how we can work together? Looking forward to hearing your thoughts!
Best, [Your Name] [Your Contact Info]
Step 6: Follow Up & Close the Deal
Most clients won’t respond immediately, so follow-ups are essential.
6.1. Follow-Up Timeline
📆 Day 1 – Send the initial proposal 📆 Day 3 – Send a follow-up message 📆 Day 7 – Reach out via LinkedIn or email (if available) 📆 Day 10 – Make a final attempt before moving on
🚀 Pro Tip: If you don’t get a response, apply to multiple jobs daily to increase your chances of landing a client.
Final Thoughts
Using Upwork’s skills and expertise filters is one of the fastest ways to find high-paying real estate clients. Instead of wasting time applying to unrelated jobs, you can narrow down your search and connect directly with businesses needing your services.
Key Takeaways
✔ Use Upwork's filters to target real estate-specific jobs ✔ Focus on high-demand skills like cold calling, lead generation, and property management ✔ Analyze job posts carefully to find serious, high-paying clients ✔ Send personalized proposals with clear value propositions ✔ Follow up consistently to close more deals
By implementing these strategies, your real estate agency will attract better clients, increase conversions, and scale faster on Upwork! 🚀
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